68% of Men Are Buying Gym Clothes to Be Seen. Here Is What the Other 32% Know.
Over 68% of men are buying gym clothes to be seen in, not to train in. Here is what the other 32% know, and why the difference matters more than the numbers suggest.
The Gym-to-Street Trend Just Told You Everything Wrong About Why You Train
The gym-to-street trend is the biggest thing in activewear right now. It is also telling you everything wrong about why you train. Here is what the trend reveals and what gear built for the session...
Nobody Is Coming to Make You a Man. That Has Always Been Your Job.
The formation systems that were supposed to build men have mostly failed. That is an explanation, not an excuse. Here is what taking responsibility for your own formation actually looks like.
The Church Has a Discipleship Problem. The Gym Has the Same One. Here's the Fix.
Only 8% of pastors are satisfied with discipleship in their churches. Most men quit the gym within 3 months. Two different institutions, same failure, same reason. Here is the fix.
Your Pastor Lifts. Your Trainer Doesn't Pray. Here's Why Both Are Missing Something.
Two kinds of men are walking around with an incomplete picture of what strength is for. One trains without faith. One has faith without discipline. Here is why both are missing something and what t...
The Supplement Industry Stole $50 Billion From Men Who Just Needed to Train Harder
The sports supplement market crossed $50 billion this year. Most of that money produced nothing. Here is what the research actually says works, and where your money does more.